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Amazon is taking authorized motion in opposition to the directors of greater than 10,000 Fb teams, the BBC has discovered.
It says the teams are producing pretend critiques on Amazon marketplaces within the US, UK, Germany, France, Italy, Spain, and Japan.
The tech large says the teams provide cash or free items in change for critiques being posted on Amazon.
One of many teams, eliminated earlier this yr by Fb’s father or mother firm Meta, had 43,000 members.
It was referred to as “Amazon Product Evaluation”.
As soon as the individuals within the group had bought chosen merchandise and left their critiques, the directors would refund them. A variety of products was concerned, together with automotive stereos and digicam tripods.
Massive numbers of critiques, particularly constructive ones, enhance sellers’ visibility on Amazon’s platforms – in addition to inserting them increased up on search engine outcomes.
Amazon sellers can legitimately pay for companies that promise to spice up their scores on-line, with out essentially figuring out that this shall be carried out within the type of pretend critiques.
‘Refund after evaluate’
The group admins disguised key phrases that may in any other case have been flagged by Meta’s automated instruments designed to hunt out rule-breaking, Amazon stated.
One instance shared was a Fb publish providing “R*fnd Aftr R*vew” (refund after evaluate).
Round half of the teams had been taken down by Meta as soon as they had been reported by Amazon. Nonetheless, Amazon informed the BBC the directors of all of them had been being focused.
“Professional-active authorized motion focusing on unhealthy actors is certainly one of some ways we shield clients by holding unhealthy actors accountable,” stated Dharmesh Mehta, Amazon vp of promoting accomplice companies.
The authorized motion has been filed at a court docket in Washington King County, close to Amazon’s Seattle headquarters.
Meta stated in a press release: “Teams that solicit or encourage pretend critiques violate our insurance policies and are eliminated. We’re working with Amazon on this matter and can proceed to accomplice throughout the business to deal with spam and faux critiques.”
Earlier this yr Amazon pursued 4 firms it accused of intentionally flooding its procuring platform with pretend critiques.
Underneath new proposals at present into account within the UK it could change into unlawful to pay somebody to write down or host pretend critiques.
Supply: BBC
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