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Speedy urbanisation, diversified housing and an increase in individuals’s disposable earnings: these are the elements which were boosting the nation’s ceramic market to a greater than Tk6,000 crore with a 20% annual development.
The rising calls for for ceramic tableware, sanitaryware and tiles inspired the massive conglomerates to enter the market whereas the prevailing gamers are additionally in an enlargement mode.
Take important client merchandise maker Meghna Group, as soon as tobacco large Akij Group and agri-business and plastic producer Pran-RFL. By chipping in with Tk500 crore, Meghna lately entered the tiles market, whereas Akij expanded manufacturing to tableware final month after logging shiny data in tile-making.
In the meantime, agri- client large Pran-RFL is revving as much as enter the ceramic market that has clocked round 100% development within the final six years. The corporate will manufacture tiles initially, in keeping with market sources.
Ceramic market up to now six years acquired no less than Tk4,000 crore investments by 5 massive corporations similar to Sheltech, DBL and Greatwall Ceramic – elevating the full market funding to Tk10,000 crore.
“Large corporations are coming to ceramic market due to the rising demand,” Md Sirajul Islam Mollah, president of the Bangladesh Ceramic Producers’ and Exporters’ Affiliation, advised The Enterprise Commonplace.
“Ceramic tiles have been as soon as used primarily in city properties. Now tiles are getting used within the rural areas too, because it apparently has turn out to be a necessary product,” he mentioned, including the nation’s tiles market is now ever extra aggressive.
Echoing Sirajul Islam on rising demand, Meghna Ceramic Deputy Normal Supervisor Iftakhar Alam mentioned speedy urbanisation everywhere in the nation is the important thing issue for pushing up the tiles market.
Based on the Bangladesh Ceramic Producers’ and Exporters’ Affiliation, ceramics logged Tk6,000 crore gross sales within the 2020-21 fiscal 12 months. Of it, tableware and loo fittings collectively amounted to Tk1,000 crore. Native producers in that 12 months offered Tk4,300 crore tiles, whereas the merchandise value Tk700 crore was imported.
It is enlargement time
Other than new funding, current market gamers similar to Mir Ceramics and Sheltech have expanded their manufacturing capability considerably.
Sheltech, one of many main realtors for greater than three many years, entered the tiles market in 2018 with its manufacturing unit in south-central Bangladesh district Bhola. The producer’s capability is now 1.20 lakh sq. ft per day, whereas two extra manufacturing items of Sheltech are set to launch this 12 months – elevating the every day output to 4.75 lakh sq. ft.
“Uncompromising high quality has earned us a excessive standing in real-estate. We’ll keep the identical coverage in tile-making too,” Tanvir Ahmed, Managing Director of Sheltech Group, advised TBS.
With two manufacturing items, Akij Ceramics began its tile-making journey in 2012. Its manufacturing traces have elevated to 5 now.
Sk Bashiruddin Uddin, managing director at Akij Group, mentioned every of their new manufacturing traces are equal to 7-8 preliminary traces when it comes to capability.
“Our sanitaryware manufacturing unit in all probability is the biggest in Bangladesh. We hope the tableware journey shall be good too,” he commented.
Market insiders mentioned DBL Ceramics can be increasing its tile-making capability with its “mirror-like shining” advertising slogan.
Joint ventures, overseas know-how
Greatwall Ceramic has been advertising Thai model Cotto sanitaryware for a very long time. Cotto has lately arrange a manufacturing unit in Munshiganj with an funding of greater than Tk200 crore. The plant, a three way partnership of Nice Wall and Cotto, is about to start this 12 months.
“Demand for good high quality sanitaryware has elevated resulting from diversification of the real-estate enterprise. We’ve taken the initiative to provide Cotto ceramics regionally retaining in thoughts the nation’s wants,” Md Shamsul Huda, managing director of Greatwall Ceramic mentioned.
Other than Greatwall, a lot of native corporations have both teamed up with overseas manufacturers or are utilizing overseas know-how in manufacturing traces. Akij says it makes use of totally automated German ceramic-making know-how.
Tiles high ceramic merchandise
Based on the producers’ affiliation, at present there are 68 ceramic manufacturing factories in Bangladesh. Of them, 18 factories make sanitaryware, 20 make tableware and the remaining make tiles.
Gross sales of tiles quantity to Tk5,000 crore of the Tk6,000 crore ceramic market, whereas 5 key producers maintain greater than 60% of tiles market shares.
With every holding greater than 16% market shares, RAK and Akij collectively rule the tiles market, adopted by Greatwall, Star, Abul Khair and Mir Ceramics.
Beximco’s Shinepukur Ceramics tops in tableware market with 18% market shares, adopted by Monno Ceramic, FARR Ceramics and Star Ceramics.
In toilet fittings, RAK Ceramics stays the market chief with 30% market shares. Different key gamers on this section are Abul Khair Ceramic, Akij, Greatwall and Star.
Coverage assist nonetheless elusive
Though ceramic is a rising star regionally, Bangladesh solely exports ceramic tableware. Entrepreneurs mentioned it isn’t potential to compete within the export market by importing the entire uncooked supplies with increased duties.
Moreover, native ceramics are lagging behind as overseas tiles are being utilized in many public initiatives, they claimed.
“Import duties and taxes levied on ceramic uncooked materials imports are sadly increased than completed merchandise,” mentioned Ceramic Producers’ Affiliation president Sirajul Islam Mollah.
This implies the tariff coverage is encouraging the import of ceramic merchandise and discouraging the import of ceramic-making gadgets, in keeping with Sirajul Islam.
“European producers are nonetheless dominating the high-value tiles section. If the federal government supplies us with a duty-free import facility, the sector might turn out to be a vital supply of export earnings,” he added.
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